What is Analytics & Unified Reporting?
Analytics (/analytics) is Reachvo's comprehensive reporting and intelligence engine. It unifies performance metrics across every stage of your modern go-to-market motion: organic personal branding, multichannel outbound outreach, CRM deals and revenue velocity, and email deliverability health.
Rather than juggling disconnected analytics dashboards across LinkedIn, email marketing tools, CRMs, and inbox warmup services, Reachvo aggregates all performance data into a single, cohesive view with period-over-period comparisons and one-click CSV exporting.
┌────────────────────────────────────────────────────────────────────────────────────────────────────────┐
│ Analytics [ Compare to previous ] [ All Accounts v ] [ 30 Days v ] [ Export ]│
│ Unified reporting across growth, content, and outreach. │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ [ Overview ] [ Outreach ] [ Content & Growth ] [ CRM & Deals ] [ Deliverability ] │
├───────────────────┬───────────────────┬───────────────────┬────────────────────────────────────────────┤
│ TOTAL FOLLOWERS │ AVG ENGAGEMENT │ CAMPAIGNS SENT │ REPLY RATE │
│ 686 │ 3.7% │ 12 │ 8.4% │
├───────────────────┴───────────────────┴───────────────────┴────────────────────────────────────────────┤
│ Followers & Impressions (Trend Chart) │
│ ┌────────────────────────────────────────────────────────────────────────────────────────────────────┐ │
│ │ 800 | ─────────────────────────────────────────────────────────────────────────────────────────── │ │
│ │ 600 | [ Area Chart: Follower growth & impression acceleration curve ] │ │
│ └────────────────────────────────────────────────────────────────────────────────────────────────────┘ │
└────────────────────────────────────────────────────────────────────────────────────────────────────────┘
1. Global Controls & Filtering Toolbar
The top bar of the Analytics dashboard provides universal filtering controls that apply across all five reporting tabs:
┌────────────────────────────────────────────────────────────────────────────────────────────────────────┐
│ [ Toggle: Compare to previous ] [ Select Account: All Accounts v ] [ Date Range: Last 30 days v ] [ Export ]│
└────────────────────────────────────────────────────────────────────────────────────────────────────────┘
- Compare to Previous Toggle: Enables period-over-period benchmarking (e.g. comparing the selected 30-day window against the preceding 30 days). When enabled, delta indicators (
+14%,-3%) appear on all KPI cards and charts. - Account Selector Dropdown: Isolate data by channel or specific sender account:
- All Accounts: Aggregates all connected LinkedIn profiles and email mailboxes across the workspace.
- LinkedIn Profiles: Filter reporting to a specific personal LinkedIn account.
- Email Mailboxes: Filter reporting to a specific sender email address or domain.
- Date Range Selector: Choose dynamic time horizons:
- Last 7 Days: Immediate tactical sprint analysis.
- Last 30 Days: Standard monthly operational review (default).
- Last 90 Days: Quarterly strategic benchmarking.
- Export Button: Instantly generates and downloads a structured CSV report containing all metrics, tables, and time-series data for the currently active tab and filter settings.
2. Overview Tab: Executive Summary
The Overview tab (/analytics) aggregates macro performance indicators to give founders and revenue leaders a high-level summary of flywheel momentum:
┌───────────────────┬───────────────────┬───────────────────┬────────────────────────────────────────────┐
│ TOTAL FOLLOWERS │ AVG ENGAGEMENT │ CAMPAIGNS SENT │ REPLY RATE │
│ 686 (+12) │ 3.7% (+0.4%) │ 12 (+3) │ 8.4% (+1.2%) │
└───────────────────┴───────────────────┴───────────────────┴────────────────────────────────────────────┘
Core Summary Metrics
- TOTAL FOLLOWERS: Total cumulative LinkedIn audience across all connected profiles in your workspace.
- AVG ENGAGEMENT RATE: Average interaction rate across all published LinkedIn posts during the selected period.
- CAMPAIGNS SENT: Total count of multichannel outreach campaigns actively executed.
- REPLY RATE: Blended response percentage across all cold email and LinkedIn message sequences.
Followers & Impressions Chart
- Visualizes cumulative audience expansion and content impression volume over time, highlighting how content acceleration correlates with outbound pipeline generation.
3. Outreach Tab: Campaign Conversion & Funnel Velocity
The Outreach tab (/analytics/outreach) provides granular campaign reporting for cold email and LinkedIn sequences:
┌───────────────────┬───────────────────┬───────────────────┬────────────────────────────────────────────┐
│ TOTAL SENT │ TOTAL REPLIES │ AVG REPLY RATE │ MEETINGS BOOKED │
│ 1,420 │ 119 │ 8.4% │ 24 │
├───────────────────┴───────────────────┴───────────────────┴────────────────────────────────────────────┤
│ Campaign Performance (Table) [ Search campaigns... ] │
├─────────────────┬───────────┬──────────┬──────────┬──────────┬──────────┬────────────┬─────────┬───────┤
│ CAMPAIGN │ CHANNEL │ STATUS │ ENROLLED │ SENT │ REPLIED │ REPLY RATE │ BOUNCE │ AVG R │
├─────────────────┼───────────┼──────────┼──────────┼──────────┼──────────┼────────────┼─────────┼───────┤
│ Enterprise Q3 │ LinkedIn │ Active │ 350 │ 312 │ 38 │ 12.2% │ 0.0% │ 4.2h │
│ SaaS Founders │ Email │ Active │ 800 │ 745 │ 62 │ 8.3% │ 1.1% │ 6.8h │
│ Agency Growth │ Dual │ Active │ 400 │ 363 │ 19 │ 5.2% │ 0.8% │ 12.1h │
├─────────────────┴───────────┴──────────┴──────────┴──────────┴──────────┴────────────┴─────────┴───────┤
│ Replies Over Time (30d Line Chart) │ Sends vs Replies Per Campaign (Bar Chart) │
└───────────────────────────────────────────────────────────┴────────────────────────────────────────────┘
Outreach KPI Cards
- TOTAL SENT: Cumulative number of individual cold emails and LinkedIn messages dispatched.
- TOTAL REPLIES: Total unique prospect responses received in the CRM Inbox.
- AVG REPLY RATE: Percentage of contacted prospects who replied (
Total Replies / Total Sent). - MEETINGS BOOKED: Count of discovery calls and demonstrations successfully scheduled from outreach threads.
Campaign Performance Table
- Search Bar: Quickly locate specific campaigns by name or channel tag.
- Sortable Columns: Click column headers to rank campaigns by Sent, Replied, Reply Rate, or Bounce Rate.
- Average Response Time (
AVG R): Tracks how quickly prospects respond after receiving sequence steps.
Time-Series Charts
- Replies Over Time (30d): Tracks day-by-day reply trends to identify peak prospect engagement days.
- Sends vs. Replies Per Campaign: Comparative bar chart identifying your highest-converting sequence templates.
4. Content & Growth Tab: Organic Audience & Post Performance
The Content & Growth tab (/analytics/content-growth) measures organic LinkedIn content reach and individual post performance:
┌───────────────────┬───────────────────┬───────────────────┬───────────────────┬──────────┬─────────────┐
│ FOLLOWERS │ IMPRESSIONS │ AVG ENGAGEMENT │ POSTS PUBLISHED │ BEST POST│ GAINED │
│ 686 │ 24,500 │ 3.7% │ 8 │ 8.4% │ +42 │
├───────────────────┴───────────────────┴───────────────────┴───────────────────┴──────────┴─────────────┤
│ Audience Trend Chart: Followers, Impressions & Engagement │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ Post Performance Table [ Filter: All | Outliers | Scheduled ] │
├───────────────────────────────────────────────────────┬────────────┬─────────────┬──────────┬──────────┤
│ POST TITLE / HOOK │ DATE │ IMPRESSIONS │ LIKES │ ENG RATE │
├───────────────────────────────────────────────────────┼────────────┼─────────────┼──────────┼──────────┤
│ 3 cold email frameworks that generated $150k pipeline │ Sep 7, 2026│ 6,200 │ 184 │ 7.2% │
│ Why founder-led sales outperforms SDR teams in 2026 │ Sep 4, 2026│ 4,800 │ 112 │ 5.8% │
└───────────────────────────────────────────────────────┴────────────┴─────────────┴──────────┴──────────┘
Content KPI Cards
- FOLLOWERS: Current follower count across selected profiles.
- IMPRESSIONS: Total organic views accumulated by your posts during the selected timeframe.
- AVG ENGAGEMENT: Average engagement percentage across all published posts.
- POSTS PUBLISHED: Total count of published posts, carousels, and articles.
- BEST POST: Highest single post engagement rate achieved in the period.
- FOLLOWERS GAINED: Net new followers added during the selected date window.
Post Performance Table & Outlier Filtering
- All Filter: Lists all posts chronologically with impressions, reactions, and engagement metrics.
- Outliers Filter: Automatically isolates viral posts whose performance exceeded your historical baseline by
2xor more. - Scheduled Filter: Displays upcoming posts queued in Reachvo Studio.
5. CRM & Deals Tab: Revenue & Pipeline Velocity
The CRM & Deals tab (/analytics/crm) tracks the commercial conversion of outreach leads into closed revenue:
┌───────────────────┬───────────────────┬───────────────────┬────────────────────────────────────────────┐
│ TOTAL DEALS │ PIPELINE VALUE │ WIN RATE │ AVG DEAL SIZE │
│ 18 │ $148,500 │ 33.3% │ $12,375 │
├───────────────────┴───────────────────┴───────────────────┴────────────────────────────────────────────┤
│ Pipeline Value by Stage (Bar Chart) │ Win / Loss Ratio (Donut Chart) │
│ ┌───────────────────────────────────────────────────────┐ │ ┌────────────────────────────────────────┐ │
│ │ New Lead: $24,000 [|||||] │ │ │ Won: 6 (33%) [ Emerald ] │ │
│ │ Qualified: $45,000 [|||||||||] │ │ │ Lost: 12 (67%) [ Red ] │ │
│ │ Proposal: $50,000 [||||||||||] │ │ └────────────────────────────────────────┘ │
│ │ Negotiation: $20,000 [||||] │ │ │
│ └───────────────────────────────────────────────────────┘ │ │
├───────────────────────────────────────────────────────────┴────────────────────────────────────────────┤
│ Lost Reason Breakdown │ Monthly Revenue Won │
│ ┌───────────────────────────────────────────────────────┐ │ ┌────────────────────────────────────────┐ │
│ │ Price / Budget: 5 [||||||||||] │ │ │ August: $28,500 │ │
│ │ Competitor Chosen: 3 [||||||] │ │ │ September: $37,125 │ │
│ │ Timing / Deferred: 2 [||||] │ │ └────────────────────────────────────────┘ │
│ └───────────────────────────────────────────────────────┘ │ │
└────────────────────────────────────────────────────────────────────────────────────────────────────────┘
Commercial Sales Metrics
- TOTAL DEALS: Count of active and historical sales opportunities.
- PIPELINE VALUE: Cumulative dollar value currently progressing through active deal stages.
- WIN RATE: Percentage of closed opportunities marked as Won (
Won / (Won + Lost)). - AVG DEAL SIZE: Average contract value across all closed-won deals.
Pipeline Analysis Charts
- Pipeline Value by Stage: Visualizes dollar distribution across pipeline milestones to identify bottlenecks before proposals stall.
- Win/Loss Ratio: Donut chart displaying closed-won versus closed-lost outcomes.
- Lost Reason Breakdown: Categorizes lost opportunities (e.g. Price, Competitor, Timing, No Decision) to guide sales coaching and pricing adjustments.
- Monthly Revenue Won: Cohort bar chart tracking actual cash collected and closed ARR month-over-month.
6. Deliverability Tab: Sender Health & Mailbox Quotas
The Deliverability tab (/analytics/deliverability) monitors cold email infrastructure health across all connected sender mailboxes:
┌───────────────────┬───────────────────┬───────────────────┬────────────────────────────────────────────┐
│ AVG INBOX PLACEMENT│ AVG HEALTH SCORE │ BOUNCE RATE │ DAILY SEND VOLUME │
│ 98.4% │ 96 / 100 │ 0.8% │ 480 / 600 │
├───────────────────┴───────────────────┴───────────────────┴────────────────────────────────────────────┤
│ Health Score Trend (Line Chart) │ Daily Send Volume vs Limit (Bar Chart) │
│ ┌───────────────────────────────────────────────────────┐ │ ┌────────────────────────────────────────┐ │
│ │ 100 | ─────────────────────────────────────────────── │ │ │ 600 | [||| Max Daily Limit: 600 |||] │ │
│ │ 90 | │ │ │ 480 | [||| Actual Sent: 480 |||] │ │
│ └───────────────────────────────────────────────────────┘ │ └────────────────────────────────────────┘ │
├───────────────────────────────────────────────────────────┴────────────────────────────────────────────┤
│ Connected Email Accounts (Table) │
├─────────────────────────┬───────────┬──────────┬──────────┬──────────┬──────────┬──────────────────────┤
│ ACCOUNT │ PROVIDER │ STATUS │ HEALTH │ INBOX % │ BOUNCE % │ SENT (THIS PERIOD) │
├─────────────────────────┼───────────┼──────────┼──────────┼──────────┼──────────┼──────────────────────┤
│ [email protected] │ Google │ Optimal │ 98 │ 99.2% │ 0.4% │ 142 │
│ [email protected] │ Outlook │ Optimal │ 95 │ 97.8% │ 0.9% │ 188 │
│ [email protected] │ SMTP/IMAP │ Good │ 92 │ 96.5% │ 1.2% │ 150 │
└─────────────────────────┴───────────┴──────────┴──────────┴──────────┴──────────┴──────────────────────┘
Deliverability Health Indicators
- AVG INBOX PLACEMENT: Percentage of warmup test emails landing directly in the primary inbox rather than spam/junk folders.
- AVG HEALTH SCORE: Weighted score (0-100) evaluating domain age, authentication (SPF, DKIM, DMARC), and warmup volume.
- BOUNCE RATE: Percentage of undelivered emails. Standard industry safety thresholds require keeping bounce rates below 2.0%.
- DAILY SEND VOLUME: Total emails dispatched today against aggregate safe daily sending limits.
Mailbox Account Audit Table
- Breaks down deliverability performance on an individual mailbox level, allowing you to quickly spot and pause underperforming mailboxes before domain reputation is damaged.
7. Frequently Asked Questions (FAQ)
How often are analytics numbers updated?
Analytics data updates in near real-time as campaigns send, emails are received, and deals advance. Content metrics synchronize on a daily automated schedule.
What data is exported when I click the Export button?
The Export button downloads a complete CSV containing raw records, summary statistics, and time-series series data for the currently selected tab, account filter, and date window.
Can I share analytics reports with external stakeholders?
Yes. You can export CSV reports directly, or navigate to Insights → Executive Reports (/reports) to generate structured executive summaries and schedule automated weekly PDF/email digests.
Quick Reference Summary
| Tab | Primary Focus Area | Key Decision Metric |
|---|---|---|
| Overview | Cross-platform macro health | Blended Reply Rate & Follower Velocity |
| Outreach | Campaign conversion & response speed | Reply Rate (%) & Meetings Booked |
| Content & Growth | Personal branding & content reach | Impressions, Engagement Rate, & Outliers |
| CRM & Deals | Revenue velocity & stage progression | Pipeline Value ($) & Win Rate (%) |
| Deliverability | Domain health & sending limits | Inbox Placement (%) & Bounce Rate (%) |