What are Outreach Campaigns?
Outreach Campaigns (/outreach) are automated, multichannel outbound sequences that coordinate touchpoints across LinkedIn and Cold Email into a single, cohesive workflow.
Instead of running disjointed email blasts or manually sending LinkedIn messages one by one, Reachvo allows you to build interleaved sequences with smart delays and conditional branches (e.g. Visit profile → Wait 1 day → Send LinkedIn connection request → If accepted, send message; if not accepted after 3 days, send cold email).
┌──────────────────────────────────────────────┐
│ Target Prospect Lead │
└──────────────────────┬───────────────────────┘
│
▼
┌──────────────────────────────────────────────┐
│ Step 1: LinkedIn Profile Visit │
│ (Warms up lead with notification) │
└──────────────────────┬───────────────────────┘
│ Wait 1 Day
▼
┌──────────────────────────────────────────────┐
│ Step 2: LinkedIn Connection Request │
│ (Personalized with {{firstName}}) │
└──────────────────────┬───────────────────────┘
│
┌─────────────────┴─────────────────┐
│ │
[ Request Accepted ] [ Request Pending / 3 Days ]
│ │
▼ ▼
┌──────────────────────────────┐ ┌──────────────────────────────┐
│ Step 3A: LinkedIn Message │ │ Step 3B: Cold Email Step │
│ (Direct message follow-up) │ │ (Deliver to verified inbox) │
└──────────────────────────────┘ └──────────────────────────────┘
1. Outreach Dashboard Overview
The Outreach home screen (/outreach) provides real-time visibility across all running, scheduled, and completed campaigns:
┌────────────────────────────────────────────────────────────────────────────────────────────────────────┐
│ Outreach [ + New Campaign ] │
│ Track, manage, and scale your multi-channel outreach campaigns. │
├───────────────────┬───────────────────┬───────────────────┬────────────────────────────────────────────┤
│ SENT │ OPENS │ REPLIES │ BOUNCE RATE │
│ 1,420 │ 48.2% │ 12.8% │ 1.2% │
│ vs. 7 days │ vs. 7 days │ vs. 7 days │ vs. 7 days │
├───────────────────┴───────────────────┴───────────────────┴────────────────────────────────────────────┤
│ [Check] All outreach campaigns running normally: Accounts and active steps are within normal limits │
├─────────────────────────────────────────────────────────┬──────────────────────────────────────────────┤
│ CAMPAIGNS [Pause All] │ RECENT CAMPAIGN ACTIVITY │
│ [ Search campaigns... ] │ [Pulse] Sent LinkedIn invite to Sarah J. │
│ [ All folders v ] [ All tags v ] [ Newest First v ] │ [Pulse] Sent Email Step 2 to Michael C. │
├─────────────────────────────────────────────────────────┼──────────────────────────────────────────────┤
│ Q3 US SaaS Founders - Tier 1 [Active] │ RECENTLY ENROLLED PROSPECTS │
│ Multichannel · 420 Prospects · 14.2% Reply Rate │ [User] David Miller (CloudTech) │
└─────────────────────────────────────────────────────────┴──────────────────────────────────────────────┘
Top Health & Performance Metrics:
- SENT: Total outbound actions (emails delivered, connection invites dispatched, and DMs sent) over the selected period.
- OPENS: Aggregate cold email open rate across connected sender mailboxes.
- REPLIES: Real-time response rate across all LinkedIn conversations and email replies.
- BOUNCE RATE: Percentage of failed email deliveries. (Reachvo automatically flags mailboxes if bounce rates exceed 3%).
- Execution Health Banner: Monitors sending limits and account authentication status, warning you immediately if a LinkedIn cookie or email SMTP connection requires re-syncing.
- Pause All / Resume All Button: Instantly halts or resumes all active campaigns workspace-wide with one click.
2. The 5-Step Campaign Creation Wizard
Clicking + New Campaign launches the step-by-step sequence creation workflow:
┌────────────────────────────────────────────────────────────────────────────────────────────────────────┐
│ New Campaign [ Next > ] [X] │
│ Set up your multi-step outreach campaign in minutes. │
├───────────────┬───────────────┬───────────────┬───────────────┬────────────────────────────────────────┤
│ (1) Details │ (2) Leads │ (3) Template │ (4) Sequence │ (5) Settings │
│ Name, tags │ Import leads │ Start template│ Build flow │ Schedule, tracking │
└───────────────┴───────────────┴───────────────┴───────────────┴────────────────────────────────────────┘
Step 1: Details & Sender Account Assignment
Configure core campaign metadata and assign sender channels:
┌────────────────────────────────────────────────────────────────────────────────────────────────────────┐
│ Campaign Details │
│ Campaign Name: [ Q3 Outreach — SaaS founders ] │
│ Folder: [ No folder v ] Tags: [ Select or create tags... ] │
│ Target Client Workspace: [ Current Workspace v ] Campaign Owner: [ Devyansh Tripathi v ] │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ Outreach Senders [ Email Campaign ] [ LinkedIn Campaign ] │
│ │
│ Connected LinkedIn Accounts [+ Add] │ Connected Email Inboxes [+ Add] │
│ [x] Devyansh Tripathi │ [x] [email protected] │
│ Invites: 4/20 · Messages: 12/100 │ Daily Limit: 40/50 │
└────────────────────────────────────────────────────────────────────────────────────────────────────────┘
- Campaign Name: Enter a recognizable name (e.g.
Q3 Outreach — SaaS founders). - Folder & Tags: Organize campaigns into workspace folders and assign filterable tags (e.g.
Outbound,Tier-1,Enterprise). - Target Client Workspace: If managing client sub-accounts in Agency mode, select the destination workspace.
- Campaign Owner (Lead): Assign a team member responsible for reviewing and managing responses.
- Outreach Senders:
- LinkedIn Sender: Select the active LinkedIn profile to execute social steps (with real-time daily quota counters for invites and messages).
- Email Inboxes: Select one or more connected Google Workspace, Outlook, or SMTP sending accounts.
Step 2: Leads Selection & Deduplication
Choose which prospects will be enrolled into the campaign:
| Audience Source | When to Use |
|---|---|
| Search Prospects | Run a live search query from Reachvo's 50M+ B2B database and import matching leads directly into this sequence. |
| Select CRM List | Enroll a static cohort of prospects previously organized in Prospects → Contacts → Lists. |
| Select Dynamic Segment | Connect a dynamic, rule-based audience (e.g. US Founders with Score > 80) from Prospects → Segments. |
| Import CSV | Upload a spreadsheet containing prospect names, work emails, and LinkedIn URLs directly. |
NOTE
Automatic Suppression: Reachvo automatically scans your enrolled leads against your Blacklist (/crm/blacklist) and suppresses any matching domains or previous unsubscribes.
Step 3: Start from a Template
Choose a pre-built sequence architecture or build from scratch:
- Multichannel Omnichannel Flow: Recommended default. Interleaves LinkedIn profile visits, connection requests, and fallback cold emails.
- LinkedIn-Only Sequence: Focuses purely on social selling, connection notes, and structured DMs.
- Cold Email Warmup Sequence: A multi-touch email follow-up sequence with custom intervals and subject lines.
- Blank Flow: Build your own custom branching sequence from the ground up.
Step 4: Visual Multichannel Sequence Builder
Construct your automated touchpoint flow with actions, conditions, and delays:
┌────────────────────────────────────────────────────────────────────────────────────────────────────────┐
│ Visual Sequence Flow │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ [ STEP 1: LINKEDIN ] Visit Profile │
│ Visits the prospect's profile to generate an initial notification. │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ [ DELAY ] Wait 1 day │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ [ STEP 2: LINKEDIN ] Send Connection Request │
│ Note: "Hi {{firstName}}, noticed your work scaling {{company}}..." │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ [ CONDITION ] Check: If Connection Request is Accepted │
│ ├── YES -> Wait 1 day -> [ STEP 3A: LINKEDIN ] Send Direct Message │
│ └── NO (after 3 days) -> [ STEP 3B: EMAIL ] Send Cold Email Step 1 │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ [ + Add Step ] Choose: LinkedIn Action | Email Action | Delay | Condition Branch │
└────────────────────────────────────────────────────────────────────────────────────────────────────────┘
Supported Step Types:
- LinkedIn Actions: Profile Visit, Follow Profile, Connection Request (with note), Direct Message, InMail, Withdraw Invite, Remove Connection.
- Email Actions: Send Cold Email, Send Follow-up Email (supports subject lines, HTML formatting, and spin-syntax).
- Personalization Variables: Insert dynamic tags such as
{{firstName}},{{lastName}},{{company}},{{jobTitle}},{{city}}, or custom CRM fields. - Conditions: Check connection status, email open events, link clicks, or reply status before triggering next steps.
- Smart Delays: Set custom wait durations (e.g. 4 hours, 1 day, 3 days) between touches.
Step 5: Schedule, Tracking & Safeguards
Fine-tune sending times and deliverability controls before launching:
┌────────────────────────────────────────────────────────────────────────────────────────────────────────┐
│ Campaign Settings & Safety Controls │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ Working Schedule: [ US Business Hours (Mon-Fri 9:00 AM - 5:00 PM EST) v ] │
│ Start Time: (o) Launch immediately ( ) Schedule for later date/time │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ Tracking Options: │
│ [x] Track Email Opens (Invisible tracking pixel) │
│ [x] Track Link Clicks (Secure custom tracking domain) │
├────────────────────────────────────────────────────────────────────────────────────────────────────────┤
│ Safety Safeguards: │
│ [x] Stop on Reply: Automatically halt all future sequence steps as soon as the prospect replies. │
│ [x] Daily Sending Limit: Cap sending volume to 30 emails/day per connected account. │
└────────────────────────────────────────────────────────────────────────────────────────────────────────┘
- Working Schedule: Link your campaign to a predefined timezone schedule (configured in Settings → Schedules). Reachvo only dispatches steps during active business hours in the recipient's local timezone.
- Launch Timing: Choose to start sending immediately or pick a scheduled future date.
- Engagement Tracking: Toggle open tracking and link click tracking.
- Stop on Reply (Crucial Safeguard): When enabled, Reachvo instantly detects prospect replies (across both LinkedIn and Email) and halts remaining sequence steps, preventing awkward follow-ups to interested leads.
3. Managing Live Campaigns
Once launched, click on any campaign card in your Outreach dashboard to inspect real-time progress:
- Campaign Statuses:
- Active: Currently executing steps according to schedule.
- Scheduled: Waiting for the configured start date/time.
- Paused: Temporarily stopped (can be resumed anytime).
- Completed: All enrolled prospects have finished all sequence steps.
- Step-by-Step Funnel Analytics: View completion, open, and response rates for each individual step in your flow.
- Prospect Progression: Inspect individual lead states (
In Progress,Replied,Bounced,Unsubscribed).
Best Practices for Multichannel Campaigns
TIP
High-Converting Cadence Blueprint:
- Day 1: LinkedIn Profile Visit (creates initial brand awareness).
- Day 2: LinkedIn Connection Request (keep invitation notes short and conversational, under 150 characters).
- Day 4: If connected, send a short LinkedIn DM; if not connected, send Email Step 1.
- Day 7: Send Email Step 2 providing a relevant case study or quick resource.
- Day 11: Final Breakup Email asking if they would prefer to revisit next quarter.