Building a multichannel outreach engine from scratch

Outreaching to prospects across multiple channels (LinkedIn + email + video) increases booking rates by up to 3x compared to single-channel campaigns. Here is how to design a high-converting multichannel outreach engine.

The Outreach Sequence Blueprint

• Day 1: Visit the prospect's LinkedIn profile to trigger a notification.
• Day 2: Send a personalized cold email introducing your value proposition.
• Day 4: Send a LinkedIn connection request referencing the email.
• Day 7: Send a follow-up email with a personalized video explanation.
• Day 10: Follow up on LinkedIn to close the loop.

This structure creates multiple touchpoints without feeling pushy, ensuring you reach the prospect on their preferred channel.

Keep reading